Asynchronous online discussion forums

This paper shares the results of some experimental qualitative work conducted by NFO Europe Interactive for both Unilever and London Underground (LU).

Asynchronous Online Discussion Forums

A reincarnation of online qualitative

Janet BalabanovicNFO Europe InteractiveMartin OxleyNFO Europe Interactive andDr. Nieke GerritsenUnilever Research and Development

Introduction

For these studies (conducted by NFO...