AstraZeneca: How a powerful communications campaign helped save lives and economies

AstraZeneca (AZ), a pharmaceutical company, launched a campaign to ensure continued broad and equitable access to the vaccine across Asia-Pacific, reduce negative manufacturing and supply media sentiment and strengthen relationships with each government in the region.

Prologue: Challenges and objectives for a crisis like no other

The background need-to-knows: An initially spiralling situation

In Q1 2021, the stakes had never been higher for AstraZeneca (AZ) in Asia-Pacific. Low- and middle- income countries, and developed...

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