Astral/Couche Tard – Énergie Drink

Energy drinks posted sales of about $2 million a year in Quebec, with figures growing steadily, but while there was a dominant market leader, there was no clear number two.
Agency: DraftFCB

Astral/Couche Tard – Énergie Drink

Gold: Best Integrated Campaign Silver: Best Launch

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): May 2006-April 2007Start of Advertising/Communication Effort: February 2006–ongoing...

Not a subscriber?

Schedule your live demo with our team today