Astral/Couche Tard – Énergie Drink

Energy drinks posted sales of about $2 million a year in Quebec, with figures growing steadily, but while there was a dominant market leader, there was no clear number two.
Agency: DraftFCB

Astral/Couche Tard – Énergie Drink

Gold: Best Integrated Campaign Silver: Best Launch


Business Results Period (Consecutive Months): May 2006-April 2007Start of Advertising/Communication Effort: February 2006–ongoing...

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