Assessing individual respondents' quality – an innovative scoring system
Christian Loeb and Adriane HartmannMediaTransfer AG Netresearch & Consulting, Germany
WHY DO WE NEED TO MONITOR RESPONDENT QUALITY?
Respondents who fake responses are the nightmare of all panel managers. They enter bogus data in order to receive a participation incentive; they click through questions without reading; they might even try to enter a panel using multiple identities. Some of these cases are noticed ex-post and removed during data cleaning, but some enter the final data and dilute or bias results.
Working with a broad range of recruitment channels...