Campaign details
Brand: Asian Paints Loctite QuickLead Agency: Madison MediaRegion: APAC
Strategy
Objective
Asian Paints, leader in paints category, for first time was launching its super glue i.e. Loctite Quick into the market.
During the same period, the market leader Fevikwik had started their promotions.
The goal was,
- To announce the brand Loctite Quick in-to adhesive market
- To build positive brand perception & drive consideration among the audience looking for a product in the category.
- to ride on the power of the competition brand & still be visible to the audiences looking for a product...