Campaign details
Brand: ASB BankBrand owner: Commonwealth Bank of AustraliaEntrant company: ASB BANKIdea creation: TRA AucklandMarket: New Zealand Sector: BanksMedia channels: Outdoor, Out-of-home, Social media, Television & connected TV, Video on demandBudget: 10 - 20 million
Executive summary
ASB has a goal of being New Zealand’s most loved bank – and they are certainly finding their way into the hearts of New Zealanders with the creation of a lovable couple, Ben and Amy. The Ben and Amy campaign managed to successfully bridge the emotional gap between...