ASB Bank Ltd: Ben and Amy

ASB, a leading bank, launched a campaign in New Zealand to develop distinct brand attributes and increase brand awareness, preference and purchase intent.

Campaign details

Brand: ASB BankBrand owner: Commonwealth Bank of AustraliaEntrant company: ASB BANKIdea creation: TRA AucklandMarket: New Zealand Sector: BanksMedia channels: Outdoor, Out-of-home, Social media, Television & connected TV, Video...