This article is part of the March 2022 WARC Spotlight US series, “For QSR brands, a menu of disruption, digital, and dazzle”. Read more
The fast food and QSR industry is traditionally known as the home of the dine-in and drive-thru. You’ll be hard-pressed to find someone, especially in America, who hasn’t hungrily stared at a menu through a car window or sat with friends and family in a heavily-branded restaurant enjoying a delicious meal. Whether McDonald’s, Wendy’s, Burger King or any other fast-food restaurant, the iconography and branding of QSR is institutional in nature and responsible for how...