As AVOD takes the lead, a measurement transformation gains pace

NBCUniversal, the media company, is seeking to drive a measurement transformation that meets the needs of marketers in the streaming era.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

The connected television (CTV) landscape has reached a tipping point as consumers spend more time on streaming platforms with ads than commercial-free,...

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