Arriva Buses - Getting bums on seats. How Arriva buses bucked the trend of declining passenger numbers

The objective Arriva set for this campaign was a tough one: to increase the number of passenger journeys, in the face a long-term decline in passenger numbers in the market as a whole.
Agency: Cogent ElliottAuthors: Mike Rayner and Nicola Simpson

Arriva Buses – Getting Bums on Seats. How Arriva Buses Bucked the Trend of Declining Passenger Numbers

INTRODUCTION

Buses provide a socially vital, environmentally sound, economically important...