Arriva Buses - Getting bums on seats. How Arriva buses bucked the trend of declining passenger numbers
Mike Rayner and Nicola Simpson
The objective Arriva set for this campaign was a tough one: to increase the number of passenger journeys, in the face a long-term decline in passenger numbers in the market as a whole.
| Agency: Cogent Elliott | Authors: Mike Rayner and Nicola Simpson |
Arriva Buses – Getting Bums on Seats. How Arriva Buses Bucked the Trend of Declining Passenger Numbers
INTRODUCTION
Buses provide a socially vital, environmentally sound, economically important...
