Arnott's Biscuits Brand Campaign "Michael & Jessica"

Arnott's identified the dangers it faced in an increasingly fragmented, low loyalty market and moved decisively to address them.


Advertising Effectiveness Winner:

Arnott's Biscuits Brand Campaign 'Michael & Jessica'

Agency: Bates Advertising

The Judges said:

Without question, the biscuit category is tough to get consumers interested in. It demonstrated intelligent use...

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