This paper discusses the 2004-06 recruitment campaign for the Army Cadet Force (ACF). The objective was to motivate suitable people to become adult instructors, and the communications strategy used national TV supported by radio, a website, a DVD and a brochure.
|Agency: Golley Slater & Partners||Authors: Mark Gorman, Esther Garland, Mike Leeson and Victoria Hale|
Army Cadet Force – In the naughty noughties, who's going to look after the kids?
The Army Cadet Force (ACF) is one of the UK's oldest, largest...