Army Cadet Force - In the naughty noughties, who’s going to look after the kids?

Mark Gorman, Esther Garland, Mike Leeson and Victoria Hale

This paper discusses the 2004-06 recruitment campaign for the Army Cadet Force (ACF). The objective was to motivate suitable people to become adult instructors, and the communications strategy used national TV supported by radio, a website, a DVD and a brochure.
Agency: Golley Slater & PartnersAuthors: Mark Gorman, Esther Garland, Mike Leeson and Victoria Hale

Army Cadet Force – In the naughty noughties, who's going to look after the kids?

BACKGROUND

The Army Cadet Force (ACF) is one of the UK's oldest, largest...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands