Army Cadet Force - In the naughty noughties, who’s going to look after the kids?

This paper discusses the 2004-06 recruitment campaign for the Army Cadet Force (ACF). The objective was to motivate suitable people to become adult instructors, and the communications strategy used national TV supported by radio, a website, a DVD and a brochure.
Agency: Golley Slater & PartnersAuthors: Mark Gorman, Esther Garland, Mike Leeson and Victoria Hale

Army Cadet Force – In the naughty noughties, who's going to look after the kids?

BACKGROUND

The Army Cadet Force (ACF) is one of the UK's oldest, largest...

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