Executive Summary
"After a challenging reposition, we needed to find Apetina's roots. At such a pivotal point for the brand, Apetina required a new voice in the category whilst retaining its lighthouse identity. Together with the agency, Apetina's new design successfully delivers a consistent and ownable equity. With its new modern look & feel, this redesign has secured maximum shelf impact and maintained consumer recognition both in-store and off-pack. We've been delighted with the success Apetina's new design has brought to our business, and the fantastic comeback it has had in our European countries. Without a doubt, it's been the...