Ariel: Dads Share the Load

This case study shows how Ariel, a detergent brand, continued a social campaign to engage with its Indian audience about gender inequality in housework.

Campaign details

Brand: Ariel Matic Brand Owner: Procter & Gamble India Lead Agency: BBDO India Contributing Agency: Red Ice Films Country: India Industries: Laundry products Media Channels: Cinema, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Print - general, Social media, Television, Word of mouth, advocacy  500k - 1 million