Ariel: The mother load

Ariel, a laundry detergent brand, increased sales and market share in Israel by tying in the launch of Extra-Clean Pods with a Jewish new year celebration.

Campaign video: Ariel – The mother load

Selected creative: Ariel – The mother load

Credits

Media agency: EssenceMediacom Tel AvivCommunication Strategist: Lior Zel ZionManaging Director: Shimi Hamias / Yulia ShavelzonMedia Planner: Tomer Sadan TabacovRegional...

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