Ariel / Tide: e-Direct, a new way to shop Laundry

Ariel and Tide, a laundry detergent, launched a campaign in Saudi Arabia to increase volume and spend per buyer, achieve 10% of repeat purchases via its app and drive app installs in a cost-effective manner.

Campaign video: Ariel / Tide – e-Direct, a new way to shop Laundry

Read the full campaign case study

Selected creative: Ariel / Tide – e-Direct, a new way to shop Laundry

Credits

Media agency:Leo Burnett Beirut...

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