Argos - Argos 'Giant Jar' (UK)

Argos wanted to establish (and re-position) themselves as a ‘one stop online shop’ for all their Christmas needs.

Argos – Argos 'Giant Jar' (UK)

Agency name: Meteorite Client name: Argos Category: Digital Communication


Argos carries the widest product range of any high street retailer in the UK, but has previously maintained a low profile online. Argos wanted consumers to know – particularly in the run-up to Christmas – that their enormous depth and breadth of products was available online as well as offline. The challenge was to establish (and re-position) Argos as a 'one stop online shop' for all their Christmas needs.

With an offline audience profile traditionally skewed towards the lower...

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