The kids are alright: The Beano’s insights on Gen Alpha in lockdown

Beano, the children’s publisher, has undertaken research into how its target audience is coping with life during lockdown.

Why it matters

Amid the understandable concerns around the health of people and the economy, the needs of children have tended to come further down the list – but this lockdown period will be a formative experience for this generation that brands will...

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