Marketing in the COVID-19 crisis
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Why it matters
During a crisis, it is all too easy for immediate needs to take over from the longer-term priorities of businesses. In the area of diversity and inclusion, significant work was being undertaken, even as the marketing industry lagged behind the desired goal. COVID-19 threatens to further stall progress.
- The upper echelons of many businesses are able to work from home and find other...