P&G’s Pritchard calls on brands to prioritize diversity and inclusion in a crisis

Procter & Gamble, the consumer packaged goods manufacturer, is continuing to emphasize diversity and inclusion even as COVID-19 disrupts the marketplace.

Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

During a crisis, it is all too easy for immediate needs to take over from the longer-term priorities of businesses. In the area of diversity and inclusion, significant work was being undertaken, even as the marketing industry lagged behind the desired goal. COVID-19 threatens to further stall progress.


  • The upper echelons of many businesses are able to work from home and find other...

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