Mondelez’s strategy for doubling down on e-commerce

Mondelez International, the snacks company, is doubling down on e-commerce in line with changing consumer habits.

Why it matters

E-commerce channels are increasingly important to consumer-packaged goods brands as shoppers shift to online purchasing – a trend that has accelerated in the face of COVID-19. With buying habits in flux, marketers will need to increase their capabilities and knowhow in this area.


  • With people spending more time at home, product usage and buying occasions are increasing, and need to be analyzed carefully.
  • E-commerce sites are increasingly serving as advertising platforms, and fulfil a similar purpose as in-store messaging in brick-and-mortar outlets.
  • Understanding different buyer habits through physical and digital channels can help drive innovation strategies....
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