Chipotle bounces back with rapid shifts in strategy during COVID-19

Chipotle, the quick-service restaurant chain, is aiming to adapt its marketing at speed as it responds to the evolving COVID-19 crisis.

In late April 2020, Chipotle Mexican Grill had a bad-news/good-news double whammy that, at the end of 24 hours, saw its after-hours trading rise by 6%.

The initial slap was not unexpected: The Newport Beach, California-based quick-service restaurant c

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