Walmart - Hispanic: Wonder Every Day

This case study describes how Walmart, the US supermarket, appealed to Hispanic consumers in the holiday season through research into inspirational sentiments about the festive period in order to create ads that would chime with the target audience.

Walmart - Hispanic: Wonder Every Day

Many Hispanics shop at Walmart for their basic needs, but as they come out of the recession more have the choice to shop elsewhere for their wants. Walmart needed to enable the "live better" of the brand promise to...

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