Spike TV: Tut premiere

This case study describes how the US satellite channel Spike TV combined neuroscience with traditional survey research to inform the creative of the advertising for their new drama Tut.

Spike TV: Tut premiere

Summary

Spike TV needed a creative strategy for its premiere of Tut,a multi-night historical drama, that would not only generate interest for the program, but also prevent incorrect viewer attribution of the show to one of our better-suited...

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