Samsung x Fortnite: The Galaxy Skin

Samsung, an electronics company, promoted its new Galaxy Note9 mobile phone by launching a Galaxy Skin for popular online game Fortnite, which was promoted through an online video with a famous gamer.

Marketing Challenge

The smartphone market is more competitive than ever. In a highly crowded category, we were tasked with launching the new Galaxy Note9, retailing at $1000. With its advanced power, speed and battery capabilities, previous models in the...