Merrill: Seeing the Unseen: The role gender plays in wealth management

Merrill, an investment and wealth management division, launched a campaign in the US to investigate whether gender bias still exists between advisors and women clients.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Our question was simple, but not easy: "Does gender bias still exist between advisors and women clients?" This simple question sparked an innovative...

Not a subscriber?

Schedule your live demo with our team today