KitchenAid: Made for Makers

KitchenAid, a brand of kitchen appliances, promoted its brand in the US by launching Made for Makers, a campaign that used personalised content to reach out to food makers.


Famous for the iconic stand mixer, KitchenAid needed to create awareness for the rest of its total “fridge to frying pan” portfolio and imbue the whole brand with more meaning.

With a deep understanding of different passions for cooking - gleaned from various innovative qual and quant research techniques - we’re now building associations for the brand around the emotional rewards of making, rather than merely the task

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands