What was the irrefutable consumer insight?
The more experience an insurance company has with outrageous situations, the better its ability to handle my everyday ones.
Describe the marketing challenge.
The average American consumer sees a full 30 insurance ads a week. It’s a category of behemoths, one that spends over $5 billion per year, and includes the highest spending advertiser (Geico) in all of American advertising. Farmers Insurance,