Chase for Business: More Than: Zach & Zoe Sweet Bee Farm

JPMorgan Chase, a financial services firm, launched a campaign in America to connect with small business owners emotionally, show relevance and explain the benefits and features of a new integrated banking product, Chase Business Complete Banking.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

In advertising, small business owners are often painted with a single brush: time-starved and overwhelmed. Using extensive consumer research, we...

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