Bank of America: BankAmericard Cash Rewards Credit Card

Bank of America promoted the launch of a rewards-based credit card with this campaign, which aimed to attract new customers by addressing both a shared need to save money in a gloomy economic climate and the general frustration with the complex rules cashback cards tend to have.

Bank of America: BankAmericard Cash Rewards Credit Card

BankAmericard Cash Rewards Credit Card (1-2-3)

Business Case and Campaign Objectives

Like all financial institutions in the current environment, it is important for Bank of America to deepen relationships...

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