Native Advertising

Jessica Letizia and Jenna Drew

This report discusses native advertising, including its disputed definition, ad revenues, best practice, effectiveness and moves towards regulation in the US.

Native Advertising

Jessica Letizia and Jenna Drew

What is Native Advertising?

A standard definition of native advertising has yet to be established. IAB (2013) noted that "to a large extent, native is in the eye of the beholder, depending on where one sits...

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