Executive Summary: Mapping the Path for the Right Nudge
The increasing role of mobile and digital along the path to purchase has made it extremely difficult for marketers to deliver the right message to the right person at the right place and time. So much of the discovery and decision is happening outside of the store—at home or on the way to the store—and there are many different channels through which consumers can get information and learn about and purchase products. By connecting location and purchase data, marketers are able to guide the consumer along the path to purchase, engaging...