Are your ads truly making an impression?: Video viewability - measuring the measurers

This paper compares different digital video ad 'viewability' measures, assessing accuracy, efficacy and reporting capabilities of four different vendors in the US.

Are your ads truly making an impression?: Video viewability - measuring the measurers

Tim Avila and Amaya Garbayo Brightroll and Kellogg

Overview

Advertising that is not seen cannot make an impression. Historically, digital advertising has been transacted based on the number of impressions served, yet there is substantial evidence that some ads may be served that are never viewable to users. R