Are your ads truly making an impression?: Video viewability - measuring the measurers
Tim Avila and Amaya Garbayo
This paper compares different digital video ad 'viewability' measures, assessing accuracy, efficacy and reporting capabilities of four different vendors in the US.
Are your ads truly making an impression?: Video viewability - measuring the measurers
Tim Avila and Amaya Garbayo
Brightroll and Kellogg
Overview
Advertising that is not seen cannot make an impression. Historically, digital advertising has been transacted...
