ARF Annual Conference Day Three: Wrigley uses research for innovation; P&G moves from asking to listening

Geoffrey Precourt

Reporting from the Advertising Research Foundation's annual Re:think convention, WARC Online's U.S. editor Geoffrey Precourt outlines the key sessions from day three.

ARF Annual Conference Day ThreeWrigley uses research for innovation; P&G moves from asking to listening

Geoffrey PrecourtWARC Online

The number of new consumer products in 1991 was 54,400; in 2008, this figure had increased to 75,069. But 7% of those...

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