Are you prepared for the power of the blogosphere?

Alan Moore

Demonstrates how peer-to-peer communication through the internet is fast transforming how people shop and make choices and is bypassing traditional media.

Are you Prepared for the Power of the Blogosphere?

Alan MooreSMLXL, A Marketing Specialist Firm

Thirty years ago US anchorman, Walter Cronkite, would end his hourly news broadcast to the nation by saying, 'and that's the way it is'. Cronkite was the daily voice of gospel truth, and America was duly grateful. How very different it is today.

Where and how we get and consume information is in stark contrast. We no longer live in a linear command-and-control society. For all businesses the implications are significant because financial scandal, political spin-doctoring and the erosion of our faith in institutions...

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