Are you game?
Robert McGarvey
Game on. Out of nowhere and at a time when traditional media are struggling for ad dollars, computer gaming is starting to attract the eyeballs of the nation's biggest advertisers.
Visa is a case in point. The Foster City, Calif.–based company is not simply buying ads, it's playing a central role in games based on the CSItelevision series. In the CSI 4 video game released in late 2007, the developers built into the plot the need to understand the security layers Visa extends to credit and debit cards. “We are tightly integrated into...