Are We Through With Click-Through?

Ehren Maedge

This short article maintains that click-through is an inadequate measure of on-line advertisement effectiveness and better tracking devices should be used.

Are We Through With Click-Through?

Advertisers are discovering more accurate measurements of online effectiveness

Ehren MaedgeRadiate, Inc.

One of this year's hottest and most discussed Internet marketing topics is measurement. Ad agencies, clients and ad...

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