Are viewers adopting interactive TV?

Ian Johnson

This is an overview of interactive TV and the likelihood of its adoption by TV viewers. An American study is quoted that found that 72% of respondents were not interested in interacting with their TV.

Are Viewers Adopting Interactive TV?

Ian Johnson

The adoption of interactive TV services will have a significant impact on investment in this new technology and the development of future services. Most platforms throughout the world have moved ahead with optimistic deployment schedules and made significant investment into deploying this new technology; but is the message getting through? Do consumers still need to be convinced that interactive television is the indispensable enhancement the industry believes it to be?

Initially it seems difficult to compare the adoption and consumption of interactive TV with that of traditional TV, as the functionality has only...

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