Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions
Delphine Manceau and Elisabeth Tissier-Desbordes
Sex and death, subjects traditionally considered taboo, are now presented in advertisements. Focusing on the French cultural context, this paper analyses whether these topics are still considered taboo in our society.
Are Sex and Death Taboos in Advertising?
An Analysis of Taboos in Advertising and a Survey of French Consumer Perceptions
Delphine Manceau and Elisabeth Tissier-DesbordesESCP-EAP
INTRODUCTION
In recent years advertisers have been looking for new ways to communicate....
