Are Latin America’s children becoming globalized?

Mónica La Madrid

This paper analyzes the extent of the globalization phenomenon among Latin American children, contrasting it with their interests in local products.

Child lifestyles & attitudes
Latin America (general region)
Cultural influences & values

Are Latin America's children becoming globalized?

Mónica La MadridMarkwald, La Madrid y Asociados, Argentina

INTRODUCTION

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo