Arcelik: View in AR Product Experience Project

Arcelik, the household appliances company, strengthened its technological brand image in Turkey by using Augmented Reality to provide an emmersive shopping experience.

Campaign details

Brand: ArcelikLead Agency: HoloNextRegion: EMEA

Strategy

Objective

As a leading household appliances company in Turkey, it was very important for Arçelik to be a leading technological company. With the new emerging AR technology used in brands, Arçelik wanted to strengthen its technological brand image. Thus, Arçelik was the first company to use AR technology in its industry.

In parallel, Arçelik was always looking forward to new ways to enrich online shopping experience, increase online conversion rates and page durations with the increasing e-commerce habits of consumers. This became more important when the pandemic...

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