Arçelik: Dry bunny, dry

Arçelik, a household appliance manufacturer, launched a campaign in Turkey to shift the mindset of consumers who see dryers as a luxury item, increase dryer market penetration and overcome the prejudice that dryers ruin belongings.

Campaign details

Category: Insight That ExcitesAward: SilverBrand: ArçelikAgency: BLABMedia Channels / Touchpoints: Digital Media

Where were we?

Almost every house in Turkey had a washing machine, but not every house had a dryer. Arçelik, the industry leader...