Arçelik: Designs goodness with love

Arçelik, a home technology brand, launched a campaign in Turkey to increase brand awareness and the brand preference score, especially the top-of-mind awareness among 25–34-year-olds.

Campaign details

Category: Repositioning the Brand Award: BronzeBrand: ArçelikAgency: Havas Worldwide IstanbulMedia Channels / Touchpoints: TV, Outdoor & OOH, Digital Media

Where were we?

"As the leader of home technologies, Arçelik has been the love mark...