Arçelik: Designs goodness with love

Arçelik, a home technology brand, launched a campaign in Turkey to increase brand awareness and the brand preference score, especially the top-of-mind awareness among 25–34-year-olds.

Campaign details

Category: Repositioning the Brand Award: BronzeBrand: ArçelikAgency: Havas Worldwide IstanbulMedia Channels / Touchpoints: TV, Outdoor & OOH, Digital Media

Where were we?

"As the leader of home technologies, Arçelik has been the love mark in Turkey for years."

We were aware that this powerful statement could create a great risk, because Arçelik had not been powerful enough among young adults. (Source: Future Bright Brand Health Tracking Reports H1 2020)

To sustain the brand love, we needed to redefine the love.

Why were we there?

Designing innovations with love, we...

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