Aptamil: The World's Youngest Teachers

Fabio Medeiros, Maha El Hawari, Leila Katrib

Aptamil, a baby food brand, launched a campaign in the Middle East and Africa to drive sales and awareness and drive consideration and brand differentiation by leveraging media expertise.

Campaign details

Brand: AptamilBrand owner: DanoneEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: FoodMedia channels: Social media, Online video, Merchandise & free gifts, Content marketing, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Livestreaming, Events & experientialBudget: Up to 500k

Executive summary

Over the past year and a half, immunity became a top priority for everyone as we all navigated the spread of COVID-19. In the days and months immediately following the declaration of the pandemic,...

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