Campaign details
Brand: Aprendo En Casa Brand owner: Costa Rican Ministry of Public EducationEntrant company: PHD San JoséIdea creation: PHD San José, Garnier BBDO San JoséMarket: Costa RicaSector: Educational, universitiesMedia channels: Content marketing, Livestreaming, Public relations, Television & Connected TVBudget: No budgetCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....