Campaign details
Brand: Aprendo En Casa Brand owner: Costa Rican Ministry of Public EducationEntrant company: PHD San JoséIdea creation: PHD San José, Garnier BBDO San JoséMarket: Costa RicaSector: Educational, universitiesMedia channels: Content marketing, Livestreaming, Public relations, Television & Connected TVBudget: No budget
Executive summary
As an industry, we always ask ourselves: How can marketing and advertising be effective in generating a real social impact? In this case, through the collaborative work of media and advertising agencies, advertisers, and media partners, we developed formal educational content and spread...