Application of projective techniques in an e-business research context -a response to 'Projective techniques in market research – valueless subjectivity or insightful reality?'
Elaine RamseyUniversity of Ulster, Coleraine, Northern...
Application of projective techniques in an e-business research context: a response to ‘Projective techniques in market research - valueless subjectivity or insightful reality?’
This paper is a response to Boddy's (2005) paper, published in the International Journal of Market Research, 47, 3, which called for more evidence on projective techniques applied to a research problem.
