Application of a Model for the Effectiveness of Event Marketing
Anne Martensen, Lars Grønholdt, Lars Bendtsen and Martin Juul Jensen
This article provides empirical evidence of a model for effectiveness of event marketing and illustrates the application of the model.
Application of a Model for the Effectiveness of Event Marketing
Anne MartensenCopenhagen Business SchoolLars GrØNholdtCopenhagen Business SchoolLars BendtsenMEC SponsorshipMartin Juul JensenMediaedge:ciaINTRODUCTION
Marketers are faced with the problem...