Campaign details
Brand: Applebee’s Brand owner: Dine Brands Global Entrant company: GreyIdea creation: Grey New York Market: United States Sector: Restaurants & takeaways Media channels: Word of mouth, Influencers, KOLs, Content marketing, Mobile & apps, Websites & microsites, Online video, Online display, Radio & audio, Public relations, Television & Connected TV Budget: 10 - 20 million
Executive summary
In 2021, consumer sentiment around casual dining restaurant (CDR) chain Applebee’s was low, as evidenced by negative tweets on social media. At the same time, the...