Apple Computer, Inc.: It Does More. It Costs Less. It's That Simple. campaign (1991-1995)

In 1991 Apple Computer, Inc., began to overhaul its image, product line, and marketing strategy. Since 1984 the company advertised its Macintosh computers as machines that were simple to use and that facilitated individual expression.

Apple Computer, Inc.: It Does More. It Costs Less. It's That Simple. campaign

Rebecca Stanfel

Overview

In 1991 Apple Computer, Inc., began to overhaul its image, product line, and marketing strategy. Since 1984 the company advertised its Macintosh...