Campaign details
Brand: ShebaClient:Mars PetcareAgency: AMV BBDO
This paper is about helping a pocket rocket of a global brand go from good to great by ending the historic madness of communications and fundamentally redefining what the brand stands for.
We ran to the aid of irritated cat owners everywhere who are fed up of having to justify their love of cats to a world that doesn't understand them.
By doing this we got to work that puts cats on the pedestal they deserve and appeases cat owners all around the world by portraying the wonderfully...