Samsung: School of Sponsorships – How strategy helped Samsung rewrite the rules

Samsung, a technology brand, partnered with the comedian Jack Whitehall to introduce its 'Samsung School Of' campaign to help drive brand love in the UK.

Campaign details

Brand: Samsung Client: Samsung UK Agency: BBH Sport


Jack Whitehall. British funny man, lad and the unlikely face of a new kind of sports sponsorship:

"Sports sponsorship too often takes itself too seriously. It should be fun."

We couldn't agree more. Sports sponsorship mostly is about activating your rights as a sponsor and demonstrating a basic ROI. The work more often than not features booming crowds, heroic footballers and that perennial heartbeat sound. It's all too, w

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